Responsibilities

  • Create and build email templates with mobile responsiveness
  • Using marketing automation tool create the target audience based on the requirements
  • Develop and execute email campaigns in marketing automation tool
  • Ensure campaigns are progressing and results are driven through metrics
  • Audience analysis from different data sources and understanding of first-party audience and third-party audience data
  • Coordinate efforts between creative and audience to enable marketing campaigns to achieve business goals
  • Complete responsibility on Email campaign management takes ownership of campaigns and complete with TAT

Requirements

  • Excellent creative experience in email build with mobile responsiveness
  • Hands on experience in Marketing automation tools
  • Excellent knowledge on audience/segmentation builds in MA tools
  • Background knowledge in working with various brands across the platform in MA tools
  • Understanding and experience with b2b marketing knowledge
  • Experience with analytics or reporting platform
  • Excellent written and verbal communication skills
  • Excellent time management
  • Self-starter who can multi task, solve problems and take ownership of projects

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