Merit is a tight-knit team of tech lovers and problem solvers who thrive on getting a job done well.

We excel at data; collecting, refining and interpreting information and managing data into diverse database systems. We underpin some of the world’s most trusted B2B brands with our proprietary data management systems and data products.

We differ from most off-shore technology companies by leveraging the benefits of diversity; with a mix of UK and Indian management personnel in our development centres, we guarantee clearer communication and easier delivery.

Merit is flexible; we are easy to engage with and we have an ability to augment internal technology teams with resource that is scalable, brings diverse skills and brings fresh thinking to technology projects.

While our track record and testimonials speak for themselves, we also love to talk so if you fancy a beer or a coffee, please do get in touch!

Meet Merit

Cornelius Conlon

Founder and Managing Director

Joanna Edwards

Chief Revenue Officer

Deepanshu Mandlekar

Head of Operations – Mumbai

Gladys Christopher

Director of Data & Product Solutions

Vikram Reddi

Director – Key Account Management

Daniel Dennis

Marketing Data Specialist

Cliff Pereira

Head of Marketing Automation

Bindu Muralidharan

Head of Human Resources

Katherene Theophilus

Head – Business Solutions & Compliance

Dheeraj Jayaprakas

Senior Compliance Manager

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Cornelius Conlon

Cornelius founded Merit in 2004 after already building an impressive resume in technology and software. Con oversees the team in India and is focused on developing talent and leadership, monitoring customer delivery and exploring new ways of delivering exceptional results to Merit’s clients.

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Joanna Edwards

Joanna Edwards is Merit’s Chief Revenue Officer.  Based in London, Joanna has over 15 years experience of leading strategy, vision and performance of successful sales teams. Joanna is focused on growing new and existing business partnerships and positioning Merit Group as a trusted provider of data solutions that help clients achieve business and financial goals.

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Deepanshu Mandlekar

With 18 years of experience in research operations management, process improvement, and strategic planning, Deepanshu heads up operations in Merit’s Mumbai office ensuring performance and quality of systems. He manages, measures and ensures that service level agreements are met with a key focus on budget planning and profitability.

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Gladys Christopher

Gladys drives the planning and implementation of tangible, cost-effective data solutions and time bound project transitions that help Merit and clients achieve business and financial objectives. She champions a range of strategic initiatives within the IT team -supporting business development and compliance.

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Vikram Reddi

Vikram Reddi is the Director of Key Account Management. Based out of Merit’s HQ in the Shard, Vikram manages client relationships and grows the value of our partnerships by working closely with our delivery and operations teams which are based out of Mumbai and Chennai.

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Daniel Dennis

Responsible for mapping and developing existing client relations as well as acquiring new business, Daniel draws inspiration from helping clients understand the power of data and how they can use it to enhance business performance and drive revenue growth.

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Cliff Pereira

Cliff brings 15 years of global marketing experience to Merit. Holder of a marketing MBA, Cliff enables clients to maximise customer engagement through intelligent use of their MarTech tools and automation. His passion is understanding customer behaviour and the insights that drive integrated digital campaigns.

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Bindu Muralidharan

Bindu has over 20 years of experience, implementing robust people practices from start-ups to multinationals. At Merit, she heads a vibrant team, responsible for talent acquisition, staff engagement, performance management, L&D, R&R, career, and competency frameworks for growth.

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Katherene Theophilus

Kathy is responsible for the transition of new projects, from inception right through to implementation. She partners with clients to identify key business objectives and helps drive transformation projects that best fit their specific needs.  She spearheads several other strategic initiatives at Merit, including compliance, sustainability, DEI and mental wellbeing programs.

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Dheeraj Jayaprakas

Dheeraj drives the implementation of management system frameworks and best practices focusing on Quality, Data Privacy, Information Security and Sustainability across Merit. He is passionate in creating a compliance-driven culture in alignment with business objectives and client success.