Join senior B2B marketers to uncover how smarter data and deep personalisation are beating the volume game - and why platforms like ZoomInfo and Apollo might be hurting your outreach.
The channel B2B marketers rely on most is breaking. Stricter spam filtering, mass-use of AI-generated copy and high volume sending mean that reply rates are falling.
If you want to reverse your reply rate decline, join our session.
It's not limited to Email only, you'll see the same effect if you're using LinkedIn and other channels too.
Thanks Google. It's now harder than ever to make sure you land in the inbox.
Data is abundant and available cheaply, but that comes at a cost.
More emails → more bad data → lower engagement → worse sender reputation → even fewer replies.
We call this: The Unwinnable Email Spiral.
Together we'll walk through the entire process from sourcing winning data, right through to producing trend-beating reply rates.
If you start with the same as everyone else, you're limited. You'll learn how to get an advantage through data.
When you need results fast, segmentation can take a back seat. We'll show you how the top 1% handle it.
There's a lot of hype around this, but for good reason. Learn the balance between relevance and creepy.
Nail this, reverse the trend of reply rate decline and recover email outreach as your most effective channel.
Innovation Director at Merit., former founder of a leading personalisation-focused lead generation agency.
I've helped brands achieve industry-beating engagement rates by rethinking how they source and use B2B contact data. Now I want to show you how to do the same.
This session is built for senior B2B marketers who are serious about fixing their reply rates and protecting their outreach channels. If your role touches contact data, email performance, or campaign results - this is for you.
