The leading provider of essential data, insights and analysis of the UK and EU political and public sectors had the challenge of lack of skilled resources in the market who had the experience of working on the new marketing automation tool to fulfil the massive demand for ongoing email marketing campaigns to drive delegate and sponsor acquisition for ongoing event and media portfolios.
The client provides integrated services, delivering 360 campaigns that maximise impact across a broad spectrum of channels to help inform, educate and engage corporates, policy makers and governments including events, media, political intelligence and training.
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