The leading provider of essential data, insights and analysis of the UK and EU political and public sectors had the challenge of lack of skilled resources in the market who had the experience of working on the new marketing automation tool to fulfil the massive demand for ongoing email marketing campaigns to drive delegate and sponsor acquisition for ongoing event and media portfolios. 

The client provides integrated services, delivering 360 campaigns that maximise impact across a broad spectrum of channels to help inform, educate and engage corporates, policy makers and governments including events, media, political intelligence and training. 

To read the full case study and the solution to this challenge.

Marketing Campaign
  • 01 /

    Enhanced Audience Data Accuracy for a High Marketing Campaign RoI​

    An international market leader in exhibitions within the learning, healthcare, technology and veterinary sectors.

  • 02 /

    Sales and Marketing Data Analysis and Build for Increased Market Share

    A leading provider of insights, business intelligence, and worldwide B2B events organiser wanted to understand their market share/penetration in the global market for six of their core target industry sectors. This challenge was apparent due to the client not having relevant tech tools or the resources to source and analyse data.