ChatGPT has taken the world by storm. This intuitive AI platform can converse with you and generate articles, essays, and even write emails or come up with great marketing content.  

In fact, the platform garnered such attention that many other companies couldn’t help but come up with ChatGPT alternatives with additional features, like Chinchilla, Bard AI, and CoPilot. 

But, we’re not here to talk about ChaptGPT’s prowess. We’re here to talk about a window of opportunities that the platform has opened for ecommerce players to get one step closer to their customers.  

While AI has already penetrated the ecommerce space, with businesses feeding terabytes of data into the systems to generate specific insights to drive more meaningful results, ChatGPT feels like the icing on the cake, opening doors to a dozen more ways to make ecommerce businesses more successful. 

Ecommerce brands can use ChatGPT in a number of creative ways to improve their customer experience and boost sales revenues. Let’s look at what they are. 

Enhance Customer Service 

Ecommerce players can integrate ChatGPT into their website and enable the bot to answer customer questions or queries through chat support, email or mobile apps.  

Being intuitive and holding a repository of information, the AI software can search and generate highly personalised responses quickly, be it an FAQ related to the query, tracking an order or return, or using past data to pick up where the customer left off the conversation last.  

A Merit expert says, “Three of the biggest advantages it offers are; it can ease the strain on customer support teams, the support can be made available 24/7, and it can engage in human-like interactions, which we’re sure you’re familiar with by now.” 

Deliver personalised product recommendations 

Being an AI tool, ChatGPT has the capability to analyse reams of data and generate relevant, valuable insights which can benefit both the business and the customer.  

Ecommerce players can use this AI tool to analyse past customer browsing and purchase behaviour, and provide personalised product or service recommendations based on their current needs and preferences. This can promote more meaningful relationships with the customer, and also boost sales in the process. 

Be a personal sales assistant 

The AI tool can be a virtual sales assistant and guide the customers who visit your site, by displaying personalised recommendations, assisting them in browsing relevant products, displaying information that can aid them in their purchase process, and more. This can help ecommerce players to close the loop on customer journeys, increase average order value, and improve conversion rates.  

Generate marketing content 

Coming up with engaging content and copy to make your website look more appealing to the customer can be a tedious, resource and time-consuming task.  

Now, you can leave that task to ChatGPT. Simply ask the AI tool to come up with a few copy options and the tool can generate product descriptions, copywriting ideas, and social media descriptions that are catchy, witty and relevant. 

Enhance marketing activities 

As an extension of the earlier point, ChatGPT can be used in end-to-end marketing. It can generate great email campaigns, analyse your drip campaign and suggest tweaks based on how your prospects or customers have engaged with your brand, and even generate ideas to promote your product/ service better. 

Gather customer feedback and reviews 

Whether you want their feedback through chat support, email or at the end of a purchase journey, ChatGPT can engage with your customers, generate their feedback about your brand, and use that data to tell you what your customers are talking about you and what more they want from you. 

When is the right time to integrate ChatGPT into your ecommerce business? 

The answer to this depends on a number of factors, like the size of your business, the number of support queries your team is handling on an average, your budgets, and resources. 

For example, if your business is growing significantly and you are getting more and more support queries everyday, it might be a good idea to take the load off your team and integrate the AI tool to handle a share of those support tickets, many of which can often be resolved by an intuitive tool like ChatGPT. 

In another instance, if you have a high volume of support queries, and you’re investing heavily in building resources and technologies for this function, you can consider ChatGPT. It will be less expensive, and deliver a great customer interaction service much faster, and at a much lower cost. 

You can also consider ChatGPT if you’re launching new products or services, and you want to track the prospect or customer journey from the get go, to deliver personalised experiences right at the start. Or, you can use the AI tool to stand out from your competitors in terms of engaging your customers with great marketing campaigns, support quality, and buyer experience. 

Merit’s Expertise in Ecommerce Data and Intelligence    

Our state-of-the-art ecommerce data harvesting engine collects raw data and provides actionable insights;  

  • Three to four times faster than standard scrapers    
  • At lower cost    
  • With Increased accuracy (up to 30% compared to standard scrapers)  

Our powerful, new scraper engine can gather massive data sets from multiple sites and geographies in real-time so you can stay informed on customer behaviours and market trends. 

Merit’s eCommerce and retail data engine provides a high degree of confidence in insights generated from analytics – thanks to confidence in the data quality and access to enriched data.  

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