Webinar: Demystifying Data-Compliant Marketing Across Borders

Data protection and compliance remain a pressing issue for marketing leaders. When reaching audiences across the EU, UK, and US, organisations often face a regulatory minefield that can expose them to significant risk if handled incorrectly.

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In this on-demand webinar, a panel of senior tech, legal, and compliance experts break down the latest data law changes across regions and reveal practical, ethical strategies to maintain compliance without sacrificing marketing ROI.

In this session, we’ve covered:

• How upcoming EU, UK, and US law changes will impact both B2B and B2C marketing.
• The evolution of ePrivacy and GDPR and what it means for handling customer data in Europe.
• Navigating US marketing data post–Privacy Shield and preparing for new frameworks.
• Anticipated shifts in third-party data usage - and how to minimise ROI loss.
• Best practices for using non-UK and non-EU data processors safely.
• Managing international data movement with SCCs (Standard Contractual Clauses) and IDTAs (International Data Transfer Agreements).
• Why it’s critical to prepare now - and how to get started.

Who is this session for?

This session is designed for:

• Data, technology, and marketing leaders seeking compliant growth strategies.
• B2B marketers in the UK managing campaigns across Europe and the US.
• UK-based companies with EU/US presence.
• SMEs aiming to maximise marketing ROI while staying compliant.

Watch the recording now to gain clarity on evolving data laws and learn how to market compliantly across borders without compromising ROI.