Why General AI Fails the Enterprise: The Case for Domain-Specific AI

Authored by Tharun Mathew. Featured in CIOReview Europe.

Global corporate AI investment crossed $252 billion in 2024, with enterprise generative AI spending growing six-fold year-on-year. Boards are mandating AI strategies. Technology leaders are standing up centres of excellence. And yet the performance gap between AI ambition and AI accountability has never been wider.

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According to MIT's NANDA initiative's State of AI in Business 2025 report, only 5% of generative AI pilots achieve rapid, measurable revenue acceleration. The remainder stall without registering meaningful impact on the P&L. S&P Global Market Intelligence found that 42% of companies abandoned most of their AI initiatives in 2025, up from just 17% the year before. The average organisation scrapped 46% of its proof-of-concepts before they ever reached production. And Gartner now forecasts worldwide AI spending will hit $1.5 trillion in 2025 - making the scale of this waste almost incomprehensible.

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This is not a technology problem. The models work. The failure is architectural - and it is both predictable and preventable.

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Read the full article here: enterprise-data-management.ciorevieweurope.com/vp/-merit-data-tech/why_general_ai_fails_the_enterprise:_the_case_for_domain-specific_ai